The Easy self-destruction

“Our headlong plunge into ecological collapse requires a profound shift in the way we see things. Driving hybrid cars and limiting industrial emissions is great, but they are band-aid solutions if we don’t address the core problem: we have to consume less. This is the message of Buy Nothing Day.” - Kalle Lasn

As Lasn suggests, Buy Nothing Day isn't just about changing your habits for one day. It’s about starting a lasting lifestyle commitment to consuming less and producing less waste. With six billion people on the planet, the onus is on the most affluent – the upper 20% that consumes 80% of the world’s resources – to begin setting the example.